
Nature's Best, Delivered Fresh
History

Year of Establishment
1980
(Originally founded as MMS)
1980
MMSE Fruits and Vegetables began its journey on April 19, 1980, under the name MMS, founded by the visionary Mohamed Merza Al Samahiji. With a steadfast commitment to quality, Mohammed built a strong foundation for the company, which quickly gained recognition in Bahrain's fresh produce market.
1982
Ebrahim Meethale joined the company on June 26, 1982, starting as a worker. His relentless dedication, combined with Mohammed's guidance and motivation, played a vital role in the company's gradual growth. Ebrahim's contributions became increasingly significant, helping to establish MMS as a trusted name in the industry.
2021
On February 11, 2021, the company rebranded as MMSE Fruits and Vegetables, marking a new chapter in its history. During this expansion, Mohammed appointed Ebrahim as Managing Director, acknowledging his invaluable role in the company's success.
2023
Tragically, on April 27, 2023, Mohammed passed away, leaving behind a legacy of excellence and dedication. His sons, Talal and Ahmed has since taken over his role, continuing his father's legacy, ensuring that the company continues to thrive and honor the values instilled by its founder.
2024
Today, MMSE Fruits and Vegetables stands as a testament to the vision and hard work of its founders, recognized as one of the leading providers of high-quality fruits and vegetables in the region.
Team
Founder
Late. Mohamed Merza Al Samahiji
MMSE Fruits and Vegetables has grown from a small team of 2-5 employees to a robust organization with over 250 dedicated professionals. Every team member is committed to upholding the company’s high standards of quality and service, contributing to our mission of delivering the freshest and finest produce to our customers.
Leadership
Talal Mohamed Merza Al Samahiji
Ahmed Mohamed Merza Al Samahiji
After the passing of our founder, Mohamed Merza Al Samahiji, on April 27, 2023, his sons, Talal and Ahmed, took over the directorial roles at MMSE. They are dedicated to continuing their father's legacy by leading the company with a commitment to quality and innovation, ensuring its sustained growth and success.
Ebrahim Meethale
Ebrahim joined MMSE in 1982 as a dedicated worker and has since demonstrated exceptional leadership and commitment. Over the years, he has risen through the ranks, serving as a General Manager before assuming his current role as Managing Director. With his extensive planning and day-to-day management are vital to the industry knowledge and experience, Ebrahim plays a pivotal role in shaping MMSE's strategic direction and ensuring its continued success.
Riyas Kandiyil
As the General Manager, Riyas works closely with the directors, ensuring that the company's operations are efficient and effective. His contributions to strategic planning and planning and day-to-day management are vital to the smooth running of the business.
Mission
At MMSE, our mission is to provide the highest quality fruits and vegetables, ensuring that our customers receive the freshest produce possible. We are dedicated to upholding our values of quality, sustainability, and customer satisfaction, all while contributing to the health and well-being of the communities we serve.
Vision
To be the leading provider of fresh produce in the region, recognized for our unwavering commitment to quality, innovation, and sustainability. We envision a future where our products not only nourish the body but also inspire healthier lifestyles, contributing to the well-being of our customers and the growth of our industry.
Core Values
Quality
We are committed to delivering only the best produce, ensuring freshness and taste in every item.
Integrity
Our business is built on trust, transparency, and honesty, values we uphold in all our operations.
Sustainability
We source our products responsibly, striving to reduce our environmental footprint and promote sustainable practices.
Customer-Centricity
We prioritize the needs and expectations of our customers, constantly seeking to exceed them.
Innovation
We embrace new ideas and technologies to continually improve our processes and offerings.

Products
Offered
MMSE offers a wide variety of fruits and vegetables, catering to the diverse needs of our clients. Our products are sourced from top agricultural regions worldwide, ensuring the highest quality and freshness.
Sourcing
Our operations span the Kingdom of Bahrain, with a global sourcing network that extends over 15+ countries.






















Why
Choose
Us
At MMSE Fruits and Vegetables, we value long-term partnerships built on trust, transparency, and mutual success.
Stable and Growing Market Presence
With decades of experience and a strong foothold in Bahrain's fresh produce market, we provide a reliable and expanding platform for your products.
Commitment to Quality
We uphold the highest standards in quality, ensuring that your products reach our customers in the best possible condition.
Sustainable Sourcing
Our dedication to ethical and sustainable practices means that we prioritize suppliers who share our values, fostering a relationship based on shared principles.
Financial Relaibility
Our strong financial health ensures timely payments and a steady demand for your produce, contributing to a stable and prosperous partnership.
